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Our team of professionals carried out in-depth interviews and surveys with active and potential customers to create customer journey and π empathy maps. The surveys used by 7Signs helped us comprehend their difficulties, anxieties, happiness, and loyalty for the casino. Multiple π phases were then identified using the customer mapping method in order to describe the user experience and pinpoint touchpoints. Discovering π their motivations, emotions, thoughts, pain points, decision-making processes, requirements, and collecting experiences during the consumer trip is the aim. The π client journey and empathy maps improved the user experience and identified the most significant improvement areas for 7Signs Casino's. Better π user experience design was one such area, necessary for boosting engagement and visitor retention within the website. Because the research indicated π that having a site that is aesthetically appealing, user-friendly and straightforward to explore is crucial for having a great user π experience , the design of the website where the user experience should take precedence. Our design staff emphasized developing a π tidy, contemporary website that makes it simple for visitors to explore, find what they are looking for, and have fun. π We divided the users into personas based on their actions to make information simple to find and navigate. Another region π that was in urgent need of improvement was user onboarding ,which had to be revamped to suit users' needs with π easily controlled onboarding since users complained about having a lengthy and complex registration process. By making the onboarding process more π efficient and eliminating invasive processes, customer dissatisfaction was also reduced. Moreover, 3 short educational films lasting 90 seconds each were π produced, illustrating ways of playing blackjack, Texas hold'em, and live casino games. Customers were thrilled to watch them since they π were concise and clear. These initiatives improved empathy and customer onboarding, establishing user trust with 7Signs Casino. Results: Provide reliable bonuses that π offer a competitive edge, such as exclusive bonuses, rewarding welcoming credits, rewards, and prizes that make your patron promotion strategy π stand out. |